Assessment and Analysis

• Identify needs and expectations of internal and external stakeholders.
• Review employees’, customers’, partners’, and competitors’ current social media use.
• Determine your present online reputation management profile.
• Assess risks and opportunities associated with your company’s social media exposure.

Strategy

• Adapt your value proposition, offerings, and objectives to the social media universe.
• Define ROI criteria and measure success for your company’s use of social media.
• Create an effective portfolio of social media optimization activities.
• Use resources efficiently, keep costs low, and minimize risk.
• Establish standards, voice, and tone for your company and brand in social media.

Enablement

• Set up and train users on their accounts.
• Explore social media tools the company is not yet or not fully using.
• Develop editorial calendars that map social media activities to business initiatives.

Program Management

• Track and document all users, roles, digital identities, and activities.
• Grow your social media networks and invite participants.
• Develop and manage content in line with editorial calendars and social media goals.
• Keep tabs on your evolving social media presence and maintain close alignment with brand, vision, and business strategy.
• Document best practices for management of social media tools, content, and activities.