Making
the Most of the Customer Conversation
by Michael Kowalski
Understanding your audience
and refining your message can help you influence customers and win
prospects.
Making
Green Marketing Successful
by Chris Lemoine
Companies know they need to
address their stakeholders environmental concerns or be left behind by the
competition. Environmental marketing, done right, can help you succeed.
Web
2.0 Community Marketing
by Tim Cashman
While there are plenty of
challenges associated with marketing through online communities, more and
more companies are recognizing the benefits of joining customer-to-customer
conversations.
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