Washburn Communication is proud to provide marketing services to Microsoft partners through the Ready-to-Go Marketing Services. As a preferred vendor to numerous leading high-tech companies, and a member of the Microsoft Marketing MVP program for more than 10 years, Washburn Communication has the experience and the skills to help drive your marketing and sales success.
Typical Ready-to-Go Marketing Services packages are listed below. To discuss these packages, or to design a custom package that meets the specific needs of your business, contact:
Customer Success Stories and Testimonials
In a challenging economic climate, it’s important to keep your marketing efforts going and attract new customers. At the same time, you want to be conservative with your spending. To help support your business development and control costs, we offer deliverables that are effective and inexpensive. Washburn Communication has many years of experience in creating highly credible customer evidence that makes a strong case for your business.
Success Story Development
A short, well-written success story can have the same business-driving effect as a case study—but without demanding much time and energy from the reader. We have a call with you to learn about your value proposition and intent for the success story. Then we interview your customer and develop a brief, written summary of the customer experience and benefits, with up to three customer quotes. Once you review, we incorporate your feedback and comments. You take care of the customer review and permission to publish. The deliverable will be a simple Word document of one page or up to 400 words, without any design or layout. Cost: $850.
Success Story Audio Testimonial Production
An audio testimony shares the real voice and words of the customer on your behalf. Feel free to review some of our audio and multimedia samples. Based on a short, recorded interview with your customer, we prepare a podcast (up to 5 minutes) with highlights of the customer experience. The podcast will also feature a brief voiceover to introduce your company. In a call with you, we get your direction for the customer interview and gather the most noteworthy facts about your company. You handle the customer review and obtain the customer’s agreement to publish. The deliverable will be an MP3 or Wave audio file. Music licensing is not included in our fee. Cost: $575.
Case Study Development
Customer evidence is an authentic, powerful way for your company to communicate the value of your products and services to potential customers. Capturing the voice of your customer and crafting persuasive evidence requires finesse, skill, and talent. With a deep understanding of the dynamics of your customer relationships and the skills to deliver compelling evidence across traditional and digital media, Washburn Communication can give your salespeople a competitive edge.
Whether we work with a handful or hundreds of your customers, we offer them a positive experience that delivers the strong references you seek and provides the credible evidence that prospective customers demand.
Packages include two-page case studies that are suitable for print and online publication. We also produce audio testimonials, multimedia case studies, and sales tools that feature customer references and success stories. Pricing includes volume discounts for sets of three or seven stories.
Social Media Offerings
Social Media Audit
Talk to us about your marketing messages and goals, and we’ll help you decide where and how social media (blogs, Twitter, professional and social communities, etc.) can fit into that plan. Package includes:
- Consultation to understand your product/service offerings, target audience, geographic targets, website infrastructure, online presence, and key messaging
- Evaluation of your experience and readiness for social media marketing
- Advice on how to proceed, including which tools to use and why, plus guidance about who in your organization should be involved and how to organize these efforts
Price: $1,150. Scope: Up to approximately 8 hours.
Social Media Training
Find out what ‘social media’ is—what are the tools, who is the target audience, and how can you use them to further your marketing goals. No matter what your experience level, we can provide you with the basics to become comfortable with current social media tools. Package includes:
- Consultation to understand your product/service offerings, target audience, geographic targets, website infrastructure, online presence, and key messaging
- Concise explanation of popular tools and how they might be helpful in your situation
- Personal assistance in setting up an account for one tool, including a tour of basic functionality and advice on how to proceed
Price: $1,150, with options available. Scope: Up to approximately 8 hours.
- Additional account or tool setup (basic)
- Advanced feature setup or customization
Other Services
Washburn Communication offers a full range of technical marketing services, including both traditional (print and online collateral) and digital (interactive, multimedia, and social networking).
Browse our site to learn more or call to speak to an account representative about how we can support your marketing campaigns and initiatives.
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