Vancouver, British Columbia, March 2008 – In growing its environmental marketing practice, Washburn Communication participates in industry events to gain insight and meet clients. Members of the company’s leadership team frequently attend tradeshows and conferences to assess the current state of marketing with a green theme, understand the challenges marketers in this area face, and devise effective marketing strategies for companies that offer environmentally valuable products and services.

Recently, Washburn attended Globe2008 in Vancouver, British Columbia. Globe2008 was the tenth occurrence of the biannual environmental-industry Globe conference that brings many of the world’s most innovative organizations together for three days. Thanks to facilitation and resources provided by the Washington Clean Technology Alliance, companies from Washington State had their own pavilion at the event’s trade fair and attracted much attention from visitors. Most of the smaller, not yet widely known companies staffed their booths for all event hours, offering product demos and generously sharing expertise and background material.

Chris Lemoine, the Director of Major Accounts for Washburn Communication, met representatives from many Washington companies, including Xextex Corporation, inventor of a special, versatile fiber that can filter and remove oil and sediment from water.

Commenting on his experience at the event, Jerry Brownstein, President and CEO of Xextex, recent recipient of an Energy Globe Award and a citation from the Washington Clean Technology Alliance, said, “Globe2008 gave us additional exposure to potential distributors and manufacturers who could develop their own products based on ours. But just as important, it is a wonderful honor for us to receive validation and acknowledgment from a highly educated audience of our industry peers. We are most grateful for that.”

In addition, Lemoine made contact with several Canadian companies that plan to enter the U.S. market. “Most of the companies we talked to found Globe2008 to be a productive event that helped them connect with potential clients and increase their visibility,” Lemoine says. “We look forward to developing new relationships and performing work for some of these companies.”

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