Bellevue, WA, October 2008 – BusinessWeek featured Washburn Communication in an article that appeared in the Small Biz section of the October 7, 2008, online publication.

The article, titled “Your Company’s Best Sales Tool,” became one of the Top Small Business Stories in a matter of days and focuses on the importance of securing quality customer testimonials in an economic downturn. Columnist Carmine Gallo references Dale Washburn, Founder and President of Washburn Communication, as he points out the increased skepticism among small-business owners when it comes to marketing in a receding economy. Gallo goes on to identify ways for businesses with decreasing budgets to support their sales efforts with positive customer feedback.

Washburn Communication has been developing compelling customer evidence for clients across various industries since the company was founded in 1995. “While in this position, I have experienced both ups and downs in the economy,” says Washburn. “But, solid customer testimonials have remained an important piece of many successful companies’ marketing portfolios.”

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