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  Washburn bylines

Each quarter in the Washburn Communication newsletter, our writers analyze current marketing
trends and provide penetrating insight into the topics they cover. Thoroughly researched and
thoughtfully written, the articles in this publication reflect our solid industry experience and continued leadership in the field of technology marketing and communication.

Mary Jo Foley in Redmond: Windows 7
Will Ship in 2009

   Marketing Your Technology in Economically Trying Times
by Tyson Supasatit   by Michael Kowalski
     
Global Media Market Consolidation Yields Lessons for Marketers   Making the Most of the
Customer Conversation
by Tim Cashman   by Michael Kowalski
     
Tell a Compelling, Credible
Environmental Story		   Joining the Conversation: The Benefits and Challenges of Web 2.0 Community Marketing
by Chris Lemoine   by Tim Cashman
     
The Value of Metrics in Influencing
Purchase Decisions		   Invest in Best Practices as You Prepare to Do Business Internationally
by Michael Kowalski   by Chris Lemoine
     
Strengthening the Partner Community   Cutting Through the Clutter
by Andrew Watson   by Bart Preecs
     
Aligning Marketing with Sales   Making Web 2.0 Work for Your Business
by Michael Kowalski and Tyson Supasatit   by Tim Cashman
     
Go Global with Practical Insight and
Free Services		    
by Chris Lemoine